Playboy Launches Model Search for ‘Miss Playboy Mobile’
XBIZ is reporting that Playboy has just launched a model search for ‘Miss Playboy Mobile.’ The winner will be crowned in April at the CTIA Wireless Convention in Las Vegas.
Edward Lang, who helms Playboy’s mobile and international online division, said that the company hopes to reach millions of mobile-phone users in the U.S. with its latest push.
“This campaign is entirely consumer-driven — from submissions to voting — and we designed it specifically to reflect the fun and sexy lifestyle shared by Playboy fans and mobile consumers,” Lang said. “We are very excited about the inaugural Miss Playboy Mobile search, one of many new mobile initiatives we are launching this year.”
Playboy Mobile plans to invite women to register and build online profiles in their quest to be crowned Miss Playboy Mobile 2008, Lang said.
Visitors to the online and mobile sites will be able to vote for their favorite via mobile phones. The crowning will be held April 2 at the Hugh Hefner Sky Villa at Las Vegas Palms Casino Resort during the CTIA Wireless Convention.
The winner for the 2008 crown will receive a $5,000 cash prize and a professional photo shoot at the Playboy Mansion in Los Angeles.
This is exactly the kind of thing that Playboy and all adult companies should be doing in order to stay relevant. Playboy has been doing a lot in recent years to revitalize the company and tap into emerging technologies and look to the future. If this model search is a success, I think you’ll see many adult companies following suit with consumer driven contests of their own.
Tags: Adult Industry, Playboy Mobile, Porn News
